From concept to execution, I oversaw trailers, promos, and digital assets that captured the haunting duality of Gacy’s persona. My work helped drive audience engagement and positioned the series as a standout in true crime storytelling, blending cinematic tension with strategic impact.
From the creative mind of Rian Johnson and the unmistakable charisma of Natasha Lyonne, Poker Face reimagines the classic case-of-the-week format with a modern, stylish twist.
In Season 1, Charlie Cale—a human lie detector with a checkered past—hits the road, solving quirky murders in small-town America while staying one step ahead of a dangerous enemy. With its retro aesthetic, sharp writing, and a rotating cast of A-list guest stars, the series quickly became a breakout hit and a critical darling.
Season 2 expands the universe and deepens the intrigue. Charlie’s journey continues across an even stranger America, where each stop brings a new mystery, a new moral dilemma, and a fresh opportunity to outwit the odds. With elevated stakes, bolder storytelling, and a continued focus on character-driven suspense, Poker Face cements its place as one of Peacock’s most distinctive originals.
Positioned as a prestige procedural with binge-worthy appeal, Poker Face leveraged its star power, cinematic tone, and episodic accessibility to drive strong engagement across linear and streaming platforms. The campaign emphasized its “watch-anywhere” format, nostalgic flair, and Lyonne’s magnetic performance—making it a standout in a crowded content landscape.
In this 4-episode true crime docu-series, viewers are taken beyond the headlines and into the heart of a chilling mystery that haunted Long Island for over a decade. The Gilgo Beach Killer: House of Secrets offers unprecedented access to the home of accused serial killer Rex Heuermann, revealing exclusive footage and intimate interviews with those closest to the case. Through a careful blend of investigative journalism and emotional storytelling, the series unearths the secrets hidden behind suburban walls—and the devastating impact of a double life exposed.
Laid, Peacock’s bold and irreverent original series, dives headfirst into the chaos of modern relationships with sharp wit and unapologetic humor. As the creative lead producer on the marketing campaign, I shaped the series’ voice across platforms—crafting trailers, promos, and social content that captured its edgy tone and offbeat charm of Oscar nominated Stephanie Hsu.
Produced the official trailer and delivered multiple versions tailored for broadcast, web, and social platforms. Served as lead creative on key art development, guiding visual direction and execution to reflect the series’ dark psychological tone and true-crime appeal.
As Creative Producer on the Fight Night campaign, I led concept development and execution across broadcast, digital, and social platforms. From scripting to final delivery, I collaborated with editors, designers, and stakeholders to craft high-impact promos that captured the intensity and drama of the series.
Oversaw the creative execution of Peacock’s marketing campaign for Those About to Die, a gladiatorial epic set in Ancient Rome starring Anthony Hopkins. Involved in concept development, trailer production, and immersive fan activations that captured the series’ brutal spectacle and political intrigue. Collaborated with network and agency partners to deliver a multi-platform rollout that amplified the show’s themes of survival, ambition, and empire-building in a world where entertainment was life or death.
From the World of John Wick — Producer of D/OOH marketing campaign in New York & LA including a 3D board at Penn Station
Served as Creative Producer on Suburban Screams, an original series from horror legend John Carpenter. Edited the official behind-the-scenes featurette, completed the series trailer, and produced a companion piece exploring Carpenter’s iconic filmography and influence on the genre.
Full campaign of Full Length Trailers, Teaser Trailers, Commercials, Out-of-Home for the acclaimed show from Executive Producer Lorne Michaels and starring Pete Davidson, Edie Falco, and Joe Pesci.
Creative Producer for the hit TV adaption of the iconic video game series, Twisted Metal
Lead Creative Producer of the Killing It Season 2 360 campaign incl. trailer, catch up spot, digital OOH in Times Square, digital activations
From the hit film franchise, Pitch Perfect, comes the first TV series starring Adam Devine, Sarah Hyland, and Jameela Jamil.
Our 360 marketing campaign spanned trailers, teasers, ads, radio spots, OOH, and social media — propelling the show to be the biggest comedy in Peacock history.
Creative Producer for Peacock’s crime dramedy Irreverent, about a Chicago gangster who hides out in a quirky Australian reef town by impersonating a church minister. Collaborated with Lead Producer and agencies to shape a campaign that introduced audiences to the unlikely charm of Clump and its offbeat cast of locals.
Creative Producer on the marketing campaign for A Friend of the Family, Peacock’s gripping true crime series based on the real-life kidnappings of Jan Broberg. The show explores how a trusted family friend, Robert Berchtold, manipulated and abducted Jan twice in the 1970s. Starring Colin Hanks and Anna Paquin.
Creative Producer on the marketing campaign for The Hillside Strangler: Devil in Disguise, a four-part Peacock docuseries exploring the chilling crimes of Kenneth Bianchi and Angelo Buono. Posing as police officers, the cousins terrorized Los Angeles in the 1970s, leaving victims on the hillsides. The series dives into Bianchi’s disturbing psychology and manipulative tactics. My work shaped the campaign’s tone and visuals, amplifying its haunting narrative across platforms.
NOMINATED FOR NEW YORK EMMY
This 4-part original series examines true crimes that could have happened only in New York.
WINNER OF 2018 NEW YORK EMMY FOR SPORTS CAMPAIGN
Billy Joel stars in a whimsical commercial for an online service that caters to musicians looking to rent instruments as well as practice spaces.
A behind-the-scenes featurette to promote the launch of WGN America's original series, MANHATTAN. Featuring Rachel Brosnahan, John Benjamin Hickey, Daniel Stern, and Olivia Williams.
PRODUCER
A global campaign celebrating the 35th anniversary of Ferragamo’s iconic shoe.
PRODUCER & EDITOR
Promo for the movie block used as a lead-in to the premiere of Salem, WGN America's first original series, which broke network ratings records.
